- Circuit Ricardo Tormo and Atribus develop a RRSS campaign to interact with fans with the hashtags #ValenciaGP and #SelfieCheste
Ricardo Tormo Circuit has created for the Grand Prix Motul Comunitat Valenciana an interactive experience for those fans who follow the race through social networks.
This particular interactive race on the internet, parallel to the one that is disputed on the asphalt, reproduces the argument of the battles that star in the promotional video of the Grand Prix.
In the web of the circuit www.circuitvalencia.com and in the giant screen located in the access to the Circuit Ricardo Tormo’s paddock, will reproduce the activity in social networks thanks to the data collected by the monitoring tool Atribus, and his tweetwall.
The screen will display in real time data such as the total number of tweets, retweets or users involved in this peculiar online battle; graphics with the geolocation of the users or the most used hashtags, the evolution of the number of tweets, the mentions to riders or the data of the profile that tweets with these labels, and in which they appear the number of tweet published or the number of followers .
In addition, in the web of the Circuit Ricardo Tormo www.circuivalencia.com have been implemented several graphs to measure the mentions to the riders and to see who are the most popular in the social networks.
The online battle continues, as the #SelfieCheste campaign has also been launched. Motor fans can send their photos and videos with the hashtag #SelfieCheste and will be displayed in a gallery of the circuit website.